The strategies that you can carry out to boost the time on the page and tactically manage the users within your website are many. Next, we highlight some of them:
1. Incorporate internal links in texts and articles
Logically, the abandonment rate is high when users find few options and alternatives within a given web page.
Due to this, it is essential to promote a truly comprehensive experience that invites the user to stay on the page and enjoy the multiple information it offers.
In this sense, a strategic practice is to place internal links in articles and texts that, in addition, respond to doubts and concerns that the user may experience as he interacts with content.
For example, if you write a material on smart business management tools and include ERP systems on the list, you might want to internally link to some extensive and in-depth content you’ve produced on that solution.
If you don’t do it and the user feels especially interested
In this tool, you will run the risk of leaving your site. To look for information about it in other portals.
Also, to strengthen the internal link scheme, it is convenient. To practice the topic cluster , which could be classified as the organization. Of content around a specific topic.
In practice, it consists of creating a complete content —which we. Could classify as a “pillar”— to which multiple internal links of materials. That are related to its approach or that are relevant are integrated.
Likewise, it is important to CIO & CTO Email List note that internal links contribute. To the optimization strategy in search mechanisms.
In wordpress you can inspect the number of internal links that each page. Of your blog receives, so you can identify those that you have. Been forgetting more than ideal. In the end, a page that has no. Internal links to its content functions as a “Ghost” in your overall structure.
2. Include CTAs and present them in an attractive way
As its name reflects, it is a call, graphic, advertisement or short text that invites the user to carry out a favorable action for the attraction or conversion process , such as reading another blog article, leaving a comment or subscribing to the newsletter .
This shows that it has the ability to prolong the time spent on the page and, additionally, motivate the person to move on to a new stage of the business day .
For the CTA to fulfill these strategic purposes, it must be presented in an attractive and direct way.
Even when a call to action is very relevant to your Buyer Persona and you plan to use it in multiple pieces of content, you can present it through a specific and exclusive design, as in this example.