Monthly Archives: May 2022

If you promise more than you  deliver and the consumer realizes thigh . You have an acute credibility problem. It may seem obvious that you don’t promise more than you can deliver. But China Phone Number many companies cross borders. There are also Gray areas that you need to be […]

I think it’s about emotion here. When you show an image, you want it to reinforce your message, clarify it and make it better remembered by the audience. Several studies show  Denmark Phone Number  that if you use an image that evokes an emotional response, it is remembered many times […]

There is no perfect number of slides. I’ve seen brilliant half hour presentations with 1 slide and impressive 5 minute pitches with 30 slides. After creating your slides, check whether France Phone Number each slide is necessary and in line with the story you are going to tell. I always […]

Presentations are often created in PowerPoint by default. It seems we have forgotten how to give a presentation without this software. According to noted marketer David Oglivy, most Canada Phone Number people use PowerPoint like a drunken person uses a lamppost: for support instead of relief. Slides that are so […]

The Netherlands Authority for Consumers & Markets states in its Sustainability Claims Guideline that companies must be able to demonstrate that a sustainability Brazil Phone Number claim is correct. They must regularly check that the claim is still valid and revise it if necessary. So make sure that consumers can […]

Sustainability communication plays a key role in informing about the social impact of your brand. However, recent research shows that the sustainability communication of companies Belgium Phone Number is far from in order. As a result, consumers question the company’s intentions. This article describes the five conditions for a credible […]

Fortunately, the days of cumbersome, printed press kits are behind us. Not only is the physical distribution of such a whopper a hassle, keeping it up-to-date is certainly a crime. Fortunately, we Australia Phone Number now have a much better option: digital. Your digital press kit can take two forms: […]

It goes without saying that all your images have a high resolution and can be publish royalty-free. Include the name of your organization and a description of the image UK Phone Number in the file name. In addition, make sure you have enough photos in landscape format. This is the […]

Describe your organization in a few sentences. Why were you founded? What do you contribute to the world? And what is your ambition? This helps journalists discover your USA Phone Number  ‘why’. This lays a nice foundation on which the rest of your press kit builds. Also include relevant facts […]

As a PR professional you want to take as much work off the hands of journalists as possible. Before a story can be published, a journalist must do research. The easier you make this UAE Phone Number research, the greater your chance of publication. A well-stocked press kit saves both […]