To close this guide on International Content Marketing, we will explain what are the 4 pillars that will allow your strategy to be successful.
1. International SEO
This comprehensive and profound concept encompasses decision-making and strategic actions that allow a website and its publications to contribute to the corporate internationalization project and position themselves satisfactorily in the target country.
Among the good practices of international SEO , the use of keywords and terms common to the local public stands out, on which the positioning in search mechanisms directly depends.
It is also essential to understand user intent in the SERPs , determining what types of content are relevant to the user for certain keywords.
For example, when placing “lifestyle”
In a search engine, what does your user want to know about? Good nutrition? Physical exercises? ways to earn money?
They are reflections that you should make about each keyword that, once analyzed, will point out good opportunities.
Finally, in relation to international SEO, technical aspects also play a fundamental role, and that is where the Hreflang tag comes into the VP Risk Email Lists equation, which we mentioned in a previous section.
This is a valuable tag when creating content for your target market’s local audience , as it sends a signal to search engines when a user makes a query in a certain language.
This means that if you are targeting the Anglo-Saxon market, you will need to set your site to “English”, using the “en” tag.
This way you will be much more visible to Internet users who are in English-speaking nations, according to the IP analysis that search engines automatically do.
2. Blog adapted to the local public
One of the key tactics to achieve this adaptation is the creation and dissemination of exclusive materials for the target country , which talk about its statistics, trends, stories and others.
In other words, it is content that is only highly relevant for the country you are targeting in your internationalization strategy.
Also, try to include in your texts and materials mentions or examples with which the local public can empathize, including historical figures, celebrities and other cultural elements.