In fact, we believe this so strongly that we recently published a 3-part blog series all about getting your eCommerce website up and running (catch up on part one, two, and three here). Plus, a recent webinar on Expert Tips to Improve Your Ecommerce Website Experience is also chock-full of tips to take your eCommerce website to the next level.
For most brands, eCommerce is a necessity. So with this in mind, we focused our latest digital marketing video on Achieving Excellence in eCommerce:
1. Put the Right Platform in Place
As eCommerce has grown, so too have the platforms on which brands can build and launch their online shops.
However, extra bonuses only Slovenia Phone Number to recurring or returning visitors encourage social integration. This is a good strategy anyway. However, but it doesn’t hurt to give it an extra boost. An example of social integration would be implementing social media apis into your website. These allow you to interact with your loyal (and eventually loyal) customers outside of search and google. However, which builds you brand and boost your awareness in personalized search. Remarket. Utilizing sem to implement a remarketing campaign to your website can help drive users back.
2. Know Your Audience
It’s difficult to build anything without Slovenia Phone Number knowing who it’s for, so rule #1 for eCommerce is don’t build an online store if you don’t know your audience. Look into your buyer’s personas. Dive into your website analytics. Once you’ve figured out your audience, now you need to put in more work to understand them; their likes, dislikes, and tendencies are just as important as who they are. Once you’ve defined your audience and spent time getting to know them, the rest of the eCommerce process will become much easier, and you’ll be on path destined for success. You can dive deeper into the science of buyer persona development by checking out our infographic on the topic.3. Optimize for Convers
3. Offer An Outstanding Customer Experience
The customer experience you deliver is a vital component of your businesses success, and that’s the case whether your interactions are in-person or online. It’s 2021 and consumers are not only smarter, they’re more adept at sniffing out brands that don’t exactly follow through on the promise of their marketing. The good news is there are many ways to ensure your online store offers an outstanding customer experience, it’s just a question of implementing standards and sticking to them. If you’re not sure where to start, make sure to contact our team for help to get started.