Here’s the thing, though: every company needs marketing. Whether you have a product, service or an idea, it requires support and encouragement to make its way into the world.
Lately, I’ve been thinking about how Romania Phone Number to help businesses who won’t, or don’t think they can afford to, embrace the idea of marketing. As with many things in life, all that’s required is a change of perception.
At the end of the day, everybody, including marketers, needs to view marketing as an investment, not an expense. I came up with a few points that I hope will change the minds of at least a couple of businesses.
Great Digital Marketing Doesn’t Cost Money, It Makes Money
If I asked you to give me $500 today and I could guarantee I’d give you back $1,000 in 30 days, would you give me the money? It’s not a trick and I can’t steal your money. It’s a straight trade of 30 days without your $500 for a 100% return on your investment.
The only reason not to accept is if you can’t scrape together a spare $500. But I’d let you do it for $300, or whatever you could get. Given all these parameters, it’s a no-brainer. You can’t lose.
Digital marketing is the same deal. If you engage with the right kind of agency, marketing won’t cost you money in the long run – it’ll make you money. Like in the example above, you have to part with your cash in the initial stages, but you’re likely to see a big return on that investment.
If it’s so obvious, why isn’t marketing an easy sell? Again, we’re back to positioning and perception. Some marketing agencies promise way too much ‘return on investment.’ When they don’t deliver within their promised time frame, the relationship sours.
But some agencies don’t promise Romania Phone Number anything in fear of falling short. This makes selling marketing solutions harder because there’s no visible benefit for the buyer.
It might seem like an irreconcilable difference, but there’s actually an easy solution to this problem…
Digital Marketing Doesn’t Have to Be Expensive
A while ago, we wrote a post about how it was possible to make a big difference with a small investment in social ads. This might not be the most popular suggestion amongst markers, but when encountering businesses that are sceptical about marketing, why not let them start small?
Say there’s a business that only has a few bucks for marketing; okay, great, that’s better than nothing! Help them implement something reasonable and effective, like a PPC campaign. When it works, the marketing has sold itself.
The concept is similar to that of a trial period for a software or an app; in this case, I’m not suggesting marketers do work for free, but something small is better than nothing, right?
It’s not conventional, but if a little bit of “give and take” on both sides helps foster a fruitful long term relationship between a business and an agency, it’s worth a shot.
Digital Marketing Trends to Invest In
As digital marketing continues to shape the B2B marketing landscape, marketers need to loosen their purse strings to make more room for new trends. Here is a look at a few must-haves in your digital marketing budget. Each of these trends will help you bolster reporting, close the gap between marketing and sales, prove ROI, and bring person-to-person marketing to the forefront.
Video and Live Streams
Consumers like to watch videos—four times as many consumers prefer watching a video over reading text. While Live Video is content marketing’s latest shiny toy, you need to have a clear plan and solid strategy to return measurable KPIs if you want to be successful. With this live stream video trend going from novelty to marketing mainstream, the earlier you put a strategy in place, the better. Technology allows the “consumer as voyeur” model to grow. Add in the sense of urgency to watch now or miss it forever, and you have hooked consumers—even in the B2B space.