Digital marketing offers unlimited opportunities to business owners and marketers. Google has access to more than ninety percent of the global search engine market, with billions of people using their platform. They are now giving you more features to promote your business and opportunities to connect with customers.
In late 2021 Google announced Jamaica Phone Number some changes to Google My Business (GMB). The first change is a simple name change. “Google My Business” is now known as “Google Business Profile.” The second change is to provide Google Business Profile users with direct access to their business profiles.
Every business owner and marketer should pro-actively utilize the following features on their Google Business Profile (previously Google My Business) listing:
- Include custom categories with services
- Easier ways to update your Google Business Profile
- Make COVID-19 announcements in your listing
- Include an appointments link under your listing
- Access to Google Guarantee badge certification
In the future, Google will also provide additional tools to your business via your Google Business Profile. But only if you access it via Google Search or Maps. These tools will help you understand how your business is performing and how to enhance your online presence.
Why did Google make the changes? To give you, as a business owner or marketer, significant opportunities to optimize your digital marketing.
Want customers to find you quickly? Then add the following to your Google listing (you can also check out Google’s own article on this):
Include your Services
Include your services on the Google Jamaica Phone Number Business Profile of your business. There are standard categories available. But if your business does not fit into conventional categories, you can now add one. And you can add the service/s you provide within that category. A description of up to three hundred words is allowed.
Use all the opportunities offered on your Google Business Profile and choose the best keywords for optimum digital marketing. It increases the chance of your listing appearing on Google’s search engine results pages (SERPs) and customers finding you fast.
Update your Listing with Ease
Google wants you to update your listing easily by using Google Search or Google Maps. Under the old Google My Business, you had to use the website or app to access the business profile. Google will retire the Google My Business app in 2022 and repurpose the website.
There are now three more direct ways to access your Google Business Profile, and you must be signed in to your Google account to access them.
- Search for the name of your business on Google
- If you enjoy using Google Maps, access your business profile in the Google Maps app
- Or you can use the search term “my business” in Google and go directly to your business profile
Make COVID-19 Announcements in your Listing
COVID-19 has been a reality for the last few years and impacts businesses differently. Google embraced this reality by adding a “COVID-19 update” post tab to Google Business Profile.
Other posts can still be published, but the COVID tab stays pinned at the top of the business profile in local search. Announcements under this tab include notifications about