The first step is to define the main terms of the content strategy that is going to be carried out. For each of them, the idea is to produce a post pillar, which will concentrate as much relevant information as possible on the subject.
For example, in this sense we produced a Complete Guide to Digital Marketing, a blog post of 5000 words that presents data and explanations about the most outstanding concepts and terms about brand actions online. That is, we define that “Digital Marketing” is one of the main keywords of the blog.
Before elaborating a pillar post, we already had in mind its associated keywords from an investigation in tools such as SEMRush. These secondary keywords are the ones we explore in the article.
Another important point in the planning of Topic
Clusters is the Buyer Persona. Remember that the main topics should be based on the thematic groups that are going to attract the ideal client and not on whims that we have about what we want to appear on our blog.
In this sense, the most effective question to ask is:
For which keywords would I like the user to find me at the top of Google?
Is it convenient for my brand to Australia School Email Lists position itself as an authority in what topics and segments?
Content production
After this process of keyword analysis and the choice of the main topics, we begin the execution phase of the materials.
A reflection that I always make myself when preparing an article based on the Topic Cluster method is:
When you think of the term “X”, what others can the user think of?
So I am making a list of associated terms and trying to project the best way to explore them in the post, clearly showing how they are related to each other.
Analyzing keyword tools is also a great resource for me in framing posts.
The main ones I use are:
Answer the Public
The website returns terms that orbit around a concept that you throw at it in its search tool. It also poses user queries in the form of questions.
Google Image Search
When you go to the images section of the SERP and search for a keyword, suggestions from the same algorithm for related terms appear at the top of the page. It’s great for brainstorming concepts that can be explored in the subheadings of a post.
