Into the following actions to offer better details: Audience and brand analysis Definition of objectives These two actions are the most important in Social Monitoring, because once executed the following will be easier. Audience and brand analysis Let’s start by getting to know our consumer, client, user, buyer, or better than all of this, our audience, and much better still, our buyer persona , as I like to call it under the inbound marketing methodology . But if your social media strategy is not immersed in a larger machinery such as an inbound strategy, you need to analyze your audience well and define your ideal buyer.
To analyze your audience, ask Philippines WhatsApp Number List the following questions: Who do you currently sell to? What need are you covering with your product or service? What is the behavior of your client on the internet? What social networks do you use? What is the complete profile of your buyer? What obstacles can there be for your buyer to reach your brand? With these questions answered, it is time to design a SWOT matrix, although first you must answer the following questions about your brand (whether you offer a product or service): What do you sell, where and how?
New Call-to-action In that sense
Do you have a presence on the internet and social networks? What is the current situation of your brand in the market? What is your unique value proposition? What is said about your brand in the online world? What are the brands of your competition doing in the online world? What is the difference between your brand and those of the competition? With this, the SWOT will be possible. Right now draw a table and place the four variants: strengths, weaknesses, opportunities and threats. foda-impulse.jpg What would you place in each variant? With the previous questions answered.
I would place all the most important things that my brand has on social networks in “strengths”. That is, everything that you are doing well and in which you are currently a leader. For example, having high web traffic, having good engagement, having high lead generation, a well-positioned brand in networks, etc. In “opportunities” you can place everything that the situation can allow you to execute. For example, carry out a campaign for the launch of a new product of your brand, use your social networks as a customer service channel that you did not have before, etc.
where you must be very honest
In “weaknesses” is where you must be very honest, because otherwise you will be building only a mirage. What can you write here? What you feel you are doing wrong but that you can correct in time. For example, only putting pure images that speak of your brand and none that add value to your audience, not correctly channeling people’s claims, not having a competent human team to manage your brand’s social networks and, much worse, not know how to measure the return on investment. Finally, in “threats” is where you should put those factors that you cannot control,