Synthetic media are media manipulated or Shandong Mobile Phone Number created by artificial intelligence. Deepfakes also fall under this. You have probably already seen some examples. It is almost indistinguishable from the real thing. The question is whether, now that synthetic media is playing an increasingly important role, we will soon be able to distinguish between Shandong Mobile Phone Number real and fake.
What does the new reality look like? In that case, it is first good to realize that technology is not opposed to humans, but provide new relationships and new forms of play with reality. They create nuances Mobile Phone Number between what we call authentic and original or real and fake. In addition to reality players, we are slowly becoming better reality builders.
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Menno van Doorn, Sander Duivestein and Thijs Pepping Shandong Mobile Phone Number discuss this topic in their book (affiliate). They address the need people have always had to play with reality. Going all the way back to the time of hieroglyphics. But never before has this been so easy. Credible as it is now. The question they investigate in their book.
Is how we keep a grip on reality when the fake is increasingly preferred over the real. The idea that we Mobile Phone Number as humanity had a universal view of the objective. Truth before the dawn of this era of post-reality is exaggerate. With the capacity to manipulate images, sound and narration, synthetic media offers an unprecedented Shandong Mobile Phone Number opportunity to shape reality to your own liking.
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There is a great focus on the dark side of synthetic Mobile Phone Number media, but this is not justified according to Van Doorn, Duivestein and Pepping. Manipulation and influence are of all times.
That’s not so much the problem. What has change is that the tools to participate are now Shandong Mobile Phone Number easily available and reaching an audience of millions is accelerate enormously with the internet. This may be grist to the mill for the advertising field and the innocent advertiser, but also for the populist and lying Mobile Phone Number propaganda.