Instagram Video Formats Everyone Should Know

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Instagram has more than 1 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the platform follow a business, and 50% are more interested in a brand when they see its advertisements on Instagram.

Instagram video marketing offers Cayman Islands Phone Number extensive leverage with its various formats, and it is currently the most popular way to turn Instagram communities into customers. As a result, digital marketing agencies and business owners must consider Instagram Videos as part of their digital marketing strategy.

To help you get started, here are all the Instagram video formats you need to know.

Videos for Instagram Feeds

The Instagram Feed is the constantly updating list of videos and photos that appear when you open your Instagram account. The feed displays videos and photos from advertisers and accounts that you follow. Videos for Instagram Feeds should include sound and movement to quickly catch the audience’s attention and share your story or unique product features.

There are design and text recommendations as well as technical requirements for Instagram Feed videos. The primary text should be 125 characters and include a maximum of 30 hashtags. Video sound and captions are optional but recommended. The design recommendations are:

  • File type: MP4, MOV or GIF
  • Ratio: 4:5
  • Resolution: 1080 x 1080 pixels (at least)

Videos for Instagram Reels

Instagram Reels are similar to the popular TikTok vertical-video format but in full-screen. They are multi-clip videos of 15-30 seconds and are perfect for creating content using music and effects such as AR filters, timed text, and green screen mode.

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Experiment with different video advertisements to discover what your target community likes. There are design and text recommendations with technical requirements as follows:

  • Video duration: 0 to 60 seconds
  • Maximum file size: 4GB

Videos for Instagram Ads

You can create your own Instagram ad videos or use Ads Manager to get you started. Use video advertisements to showcase your product, brand, or service by telling your brand story or unique features. Videos for Instagram ads must be 15 seconds or less to captivate the audience and keep them engaged. With this short time window, it’s critical to convey a clear, simple message that asks people to take a simple action, like visiting your website or buying a specific product.

If your focus is mobile commerce (M-Commerce), then creating mobile video advertisement for Instagram has a few best practices to follow:

  • Use vertical or square video, as most people hold their mobile vertically while using Instagram.
  • Design for sound-off consumption by using text, graphics, and captions.
  • Keep the videos short (15 seconds or less) and feature the brand or product message early.

Videos for Instagram Stories

Video advertisements for Instagram Stories have a full-screen, vertical format. Ideally, it must be 10 seconds or less for Instagram to show the full video. Instagram Stories video advertisements have a more immersive format. You can add stickers, emojis, and other creative elements to your video, to go along with movement and sound. These are ideal to use as teasers to get people interested in the content and direct them to a website. There are numerous design recommendations for creating Instagram Stories videos, and the technical requirements include:

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