Digital Marketing Lessons from Namibia Phone Number Purpose-Driven Brands

Namibia Phone Number

In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking to make a difference these days. The desire to make a difference is now highly reflected through consumers’ behaviours and purchasing decisions. Several key examples include supporting cruelty-free beauty brands (e.g. BECCA), the zero-waste packaging movement (e.g. bare market), the climate change crisis (e.g. Patagonia), and more!

Consumers who are passionate about Namibia Phone Number their causes are constantly on the lookout for purpose-driven brands and businesses that also advocate for and support the same causes as they do. This new movement has paved a way for what we know today as purpose-driven marketing or cause marketing.

What is a Purpose-Driven Brand?

As mentioned earlier, this is a Namibia Phone Number relatively new movement that many businesses and brands are centring their business models around to connect with their audience. According to a Forbes interview, a purpose-driven brand is a successful brand, and a brand’s purpose should be the centre of attention in order to be successful. We have now entered an era of “radical transparency” and believe that customers are, in fact, more than just buyers.

 

Why is Purpose-Driven Digital Marketing Important?

63% of global consumers prefer to purchase products and services from purpose-driven brands. Moreover, over 70% of customers are more likely to recommend a brand that supports a good cause. Here are a few tips to 3 purpose-driven marketing lessons to learn 3 innovative brands:

1. Find a mutual cause both you and your audience can connect with.

One of the most effective ways that you can use purpose-driven marketing to connect with your audience is to find a cause that matters to them. At the same time, make sure that the cause also aligns with your brand.

Patagonia is a prime example of a purpose-driven brand that effectively tailors its marketing efforts around a cause that its audience can deeply connect with. Patagonia’s mission is to save the planet in the midst of the current climate crisis we are in. They see this as an opportunity to build the best products while doing no unnecessary harm to the planet.

It’s extremely important that you get to know your customers and what they care about. Using data-driven creativity can help map out your customer journey and deliver the experience that your target audience expects. The right data can make all the difference, and finding a cause that your audience can connect with encourages them to get involved with your brand’s mission.

2. Drive social change by being transparent with your online audience.

Consumers are four to six times more likely to buy from, trust, champion and defend companies with a strong purpose. They also want to know that the brands they are supporting are having a real impact. Purpose-driven brands need to be transparent with their audience through their marketing efforts in order to prove that they are truly driving social change. In other words, this means reporting on the impact your brand has made on the cause you are supporting. Many brands do this by capturing and collecting data to communicate the impact it has made over a certain period of time.

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