For over 25 years, WSI has been providing digital marketing services and strategies – including website accessibility checklists – to businesses of all sizes and across various industries.
Our webinar host and WSI Digital Marketing Consultant, is Eric Cook, MBA, a “recovering banker”, award-winning web designer, and three-time contributing author to Digital Minds: A Strategic Approach To Connecting And Engaging With Your Customers Online.
What Is Website Accessibility?
The official definition, from W3C’s Web Panama Phone Number Accessibility Initiative, is: “Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them.”
Bearing in mind that each of these has its own nuances, these are some categories of disabilities:
- Auditory: Do you have closed captioning on your videos?
- Cognitive: Does your website rely on big blocks of text?
- Neurological: Do you have an alternative to flashing and light pulses on your videos?
- Physical: Can your website Panama Phone Number be navigated via the keyboard?
- Speech: As voice search is gaining popularity, do you provide non-verbal options?
- Visual: Is there enough contrast for those who are color blind?
However, or making bold assumptions about our behavioral and display preferences—but let’s not get too far ahead of ourselves here. How to adapt to personalized search this is a search change that doesn’t offer any straightforward route to adaptation. Unlike previous google updates. However, like ones that refine content standards. However, there’s no single reaction your strategy can have. Instead. However, you have to work around this personalization trend by making your company (and website) more appropriate and specific to your audience: optimize for local keywords. Make your local presence known. However, to a hyper-specific degree.
Why is Website Accessibility Important?
The statistics answer this question best:
- 15% of the world’s population has some form of disability.
- That currently translates to 56.7 million Americans, 80 million people in the European Union, and 20% of Australians that have a disability.
- Of that, 1 – 3% of the global population and around 6.5 million Americans have an intellectual disability, while 74.6 million have a physical disability.
- 59.6% of the U.S. population with disabilities were living in a household with internet access.
- 23% of disabled respondents say they “never” go online.
- By 2060 the number of seniors (65+ years old) could double to 98 million.
Keeping these figures in mind will motivate you to make the changes necessary to make your website and other digital interactions accessible. Refer to these stats in meetings and as part of a (digital) paper trail.
Another reason why website accessibility is important is to avoid being on the receiving end of an accessibility lawsuit. With so much more reliance on online-only trading during COVID-19, digital accessibility lawsuits have increased by 50% over the last two years. To avoid being one of the ten new lawsuits filed every day, your website includes appropriate accessibility specifications, guidelines, practices.
Top tip: Working in such a dynamic environment makes it essential that your digital stays abreast of trends and technologies.
Elements Impacting Website Accessibility
These are the elements you will need to address:
- Content: The information on a web page or web application (text, images, sound, code, or markup).
- User agents: Web browsers, tablets, watches, media players, and so forth.
- Assistive technology: Screen readers, braille translation services, alternative keyboards, etc that collects website data from the backend of the code and restates that to the user.
- The user: The experiences, knowledge and limitations, and a depth of strategies to using the web.
- Developers: Designers, coders, and authors should include developers with disabilities and users who can contribute content.
- Authoring tools: Software that creates websites to open up career possibilities for employees as well as caring for customers.
- Evaluation tools: Accessibility evaluation tools, HTML validators, CSS validators, and so on. Provide guidance by highlighting areas that need to be rectified. (Get in touch with your friendly WSI agency for assistance accessing these critical tools.)