Google Ads has become one of the largest and most popular pay-per-click advertising platforms in the world. This means that advertisers on this platform only pay when a user clicks on their ad. Other search engines also use similar techniques for their PPC advertising platforms. But Google is so commonly used by consumers and advertisers Portfolio that the paid search term is most famously associated with Google Ads. Google search the image above shows a quick Google search of the search term “nearby house cleaners”.
Notice how all ads are with a green “Ad” label to the left of the ad or “Sponsored” in the upper right corner of the screen. Google not only showed me the most relevant ads for my search query. But also relevant results Portfolio based on my location. Now that you understand a little more about Google Ads, take a minute to watch this clip from one of our staff experts as he walks you through an overview of Google Ads versus Facebook Ads.
What Are Facebook Ads? Portfolio
What are Facebook Ads? If Google Ads is commonly to as Paid Search, then Facebook Ads have certainly been given the title of Paid Social. Changing consumer behaviors and patterns have Portfolio undeniably given rise to social networks that allow consumers to connec with friends. Voice concerns about their experiences, and engage with topics and businesses. that they like. In a previous article, we why business Portfolio owners should include Facebook advertising in their marketing plans. We highlight how Facebook has become the social power today with 2.27 billion monthly active users (and counting).
Lead by Example as to Portfolio
Lead by example as to why Facebook Ads are so popular among advertisers and business owners. Boasting such impressive user data, it’s no surprise that last year alone, Facebook ads accounted Portfolio for 25% of all online ad spending. Probably Facebook’s biggest advantage over Google is that it knows our social behavior. We may not be fully aware of it, but we unknowingly reveal information about ourselves on Facebook more than we intend to.