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Since April this year, the cultural sector has been thrown Ecuador Phone Number into a whirlwind. As one of the sectors most affected by the corona crisis (with a loss of at least 969 million euros in the first two months), an uncertain time still awaits them. Theaters and stages are Ecuador Phone Number List closed again. You must book in advance for museums. And major festivals are still in total uncertainty. Now that the cultural sector is less able to conduct marketing at ‘event level’, a shift to cultural marketing is logical. Why culture marketing? First of all, the question. Is marketing and communication really something that the cultural sector should focus on? It is often the item that is cut first in financially challenging times. And especially if you ‘market’ something that may not happen at all.
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Music venues and theaters recently had to disappoint their Ecuador Phone Number List visitors again because the maximum capacity was reduced. Yet cultural marketing matters. To quote a commonly used phrase: right now. First, because some cultural institutions, especially museums, remain empty. Now one of the Netherlands’ most famous museums receives about 800 visitors a day – while it can handle 2500. The Hermitage has room for 600 visitors a day in ‘the new normal’, but currently sells about half of the tickets. This is mainly due to the fact that tourists and the older public are staying away, while young people are not yet able to find the museums enough.