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Why Because to write is to delete . If you are Portugal Phone Number per word, you only delete a lot less quickly. Also read: Effective final editing: avoid passive & woolly language For me, copywriting is putting every Portugal Phone Number on a scale. doing research. Deliberate and weigh. Sharpen the knives for razor-sharp texts. Write and delete. It takes time. Even if it is ‘just’ a short text. Or actually you if it is a short text. 6. A copywriter doesn’t need a briefing No of course not. Copywriters Portugal Phone Number read minds. We can guess what the Unique Selling Point is of a product or service. Guess who the target audience might be.

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Guessing what the client wants to Portugal Phone Number with the texts. Without briefing it is shooting with hail. The chance that you miss is much greater than that you hit the target. My statement: A copywriter Portugal Phone Number takes himself even a little seriously thanks you kindly for an assignment where no briefing is possible. You can only conjure up effective texts on your screen if you know exactly what the sales arguments of the product or service are, what your goal is, who the target group is and Portugal Phone Number your client is. 7. A copywriter writes texts that are immediately ‘spot on’ Which can.

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However there is a much greater Portugal Phone Number that the text will be ping-ponged back and forth between the copywriter and the client a few times. Especially if the collaboration is still new. Collaboration: that is Portugal Phone Number the code word for a smashing result. The knowledge of the client and that of the copywriter must come together. The best text is the result of good cooperation. It’s a wrap . These were the 7 misunderstandings about copywriters that I Portugal Phone Number across just too often. And which I hope I have made short work of with this article. I am very curious: are you a copywriter and do you recognize one or more misunderstandings? Or are you missing another.

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