Key Considerations for Content Marketing in Today’s Search Landscape

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Today’s internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change.  Gone are the days when measuring your SEO success was solely based on keeping track of keyword rankings. With so many factors that now come into play to achieve SEO success, it’s time to rethink your content marketing and social media Ukraine Phone Number strategy to keep pace with the ever-changing search landscape. When engaging in content marketing services, professionals search engine optimization, or building your own content strategy, you’ll need to consider how you can restructure your content so that it appears in prime search locations.

Take a look at some of the ways search engines are changing along with searchers. We will offer several content marketing tips to take into account on how to improve your content marketing strategy to keep up with this changing landscape. SERP analysis is also crucial to developing a targeted and effective content marketing strategy.

Mobile Search is Dominating the Web

It is predicted that mobile is going to become the dominant device for search in 2019. Many users are now conducting mobile searches more than searches on any other device (e.g. tablets and desktops).

Key considerations: In order for your content to rank highly and achieve SEO success, you must ensure that the content on your website is fully optimized for mobile. How do users absorb mobile content? Mobile-friendliness is key. Google now expects web pages to load in under 3 seconds. Improve your website load times by compressing images on your webpage and making sure that your content is easily digestible. Huffington Post is a prime example of a company that has nailed its mobile web experience.

Their content is easily scannable, digestible, and ideal for on-the-go mobile users. When you compare both the mobile and desktop versions, Huffington Post’s mobile site is optimized to fit a smaller screen and also has fewer words on the homepage. As a result, readers are able to easily skim the webpage for content.

Voice Search is Changing the Way People Search the Web

How will this affect your overall content marketing and social media as ranking factors? Instead of using short and snappy keywords to optimize your content, try to make better use of long-tail keywords. Long-tail keywords involve specific keyword phrases. To effectively adapt to voice search, try writing the way you speak in order for your content to rank better. For example, when users type a search query on Google, they’ll usually type “Toronto weather.” However, when users conduct a voice search, they’ll typically say, “What’s the weather in Toronto?” Since voice search and SEO pick up on users’ natural speech patterns, keep in mind to use a more conversational tone in your content and social media marketing strategy to help boost and improve your search rankings.

Drive Greater Traffic with Featured Snippets

Google is increasingly showing featured snippets at the top of search results. Content that ranks within Google’s featured snippet section often drives higher traffic for the given search query. In order to embrace the changing landscape of search, it’s crucial to understand why you need to care about on-SERP SEO. For example, when you search up “top phones 2019,” this is the featured snippet on the SERP (search engine results page) that shows up for the query:

The featured snippet appears above the #1 search result. How do you achieve this?

Key considerations: Develop a shortlist of specific questions that you can answer and rank for. If your content can rank on the first page for one of the shortlisted search query questions, look into optimizing the rest of the content on your webpage to specifically address that question.

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