Let’s say you have several


bloggers ready to post sponsored reviews for a product launch. How were you able to locate each of the campaigns to see which was the most effective, as well as which was the least effective? This is where link tracking, also known as UTM parameters, comes into play. Practical guide to Google Analytics for your online store Throughout this guide you will understand the importance of using Google Analytics and the most important metrics that you must take into account to have total control of your store and grow your business.

What are UTM parameters? So what exactly are UTM parameters? UTM is an acronym for Urchin Tracking Module and is the format that Google uses to track the URL. The name itself comes from Azerbaijan WhatsApp Number List from the early days of Google (2004) when they acquired the Urchin company, which later became Google Analytics. UTM parameters are simply little pieces of information that can be added to the end of any URL where Google gives more information about a particular link. You’ve probably seen it before.

A Link With A Simple Utm

parameter might look something like this. When someone clicks on that link, Google Analytics for that particular site is going to read and record the parameter information. UTM parameters There are five UTM parameters that can be used to track various pieces. Of Google Analytics information, three are required and two are optional. Let’s take a look at each one to understand more: Required parameters: Campaign Source (utm_source) .

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This is generally used to describe the main website or source where the link. For example, the name of the web page showing your ads or if you are using the link in an email newsletter, you can use “newsletter”. Campaign Medium (utm_medium) – Medium is to describe the marketing activity. For example, you might want to call this “ppc” if you’re using this for a pay-per-click campaign, or “review” if you’re using the link to track traffic from a product review on a blogger’s site. .

Campaign Name Campaign Refers

to the global campaign that is running. For example, it could refer to a product launch , a summer campaign or a particular sale. Optional parameters: Campaign Term (utm_term) – Campaign. Term is for keyword tracking particularly if you are running an Adwords campaign. Campaign content (utm_content) – This parameter is useful if you are advertising split tests . In this case, you could track each ad to see which one was the most effective at driving traffic.

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