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How to Measure Digital Marketing ROI Determining your digital marketing ROI isn’t as simple as looking at how much money different campaigns are making and then comparing it to the cost. Not all campaigns have an end conversion goal. Some campaigns aim to increase awareness. While others try to lure customers into the marketing funnel. Ultimately, how to measure digital marketing ROI will depend on your unique goals. There is so Photo Background Removing much data available on Google Analytics that it might make your head spin. That’s why we’ve put together a list of the most common digital marketing metrics used to help you measure ROI: 1. Conversion rate is one of the most Photo Background Removing widely used metrics for tracking ROI over time. If the goal of your marketing campaigns is to convert, conversion statistics will tell you how well you are achieving that goal.

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This then tells you what you’re doing well and where you can allocate your resources for better results and greater ROI. When it comes to conversion rates, there are several things you’ll want to look for. One of them is the conversion rate per channel. Knowing where your traffic is coming from is only half the battle. You also want to see which channels are ng/converting the best. If you find that some of your channels are converting better than others, you can invest more in those channels to improve ROI. conversion channel You should also look at conversion rates by device. If you find that a device has less than excellent conversion performance but high Photo Background Removing traffic rates, it’s time to re-evaluate your campaigns for that device. For example, mobile often generates a lot of traffic.

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But many brands are struggling to convert mobile users. When you see this trend for your own’s time to start rethinking your mobile digital marketing campaigns. conversions by device 2. Cost per lead If the goal of your digital marketing campaign is to collect Photo backgrounds Removing new leads for your sales team to close, then you need to measure how much you pay for each new lead. This will help you determine what your ROI is for that particular campaign. cost per lead To calculate the cost per lead, divide the total ad or campaign spend by the total number of leads assigned to .

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