Google and Amazon on alert Voice puts all tech giants on edge. Google and Amazon are in a perfect position to become voice leaders. Due to the large amount of data that they already collect and process, their technology almost automatically becomes a bit smarter and more accurate every day. Because it becomes smarter and, above all, more accurate, more people will start using it. A winning flywheel. Not unimportant is the fact that the business model of one of the most valuable companies in the world (Google) nowadays is based on the sale of clicks.
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The billions in the annual accounts are mainly a result of the many millions of visitors that Google manages to send to companies all over the world every day. With voice, that Georgia Phone Number model will evolve. Google may then no longer earn on a click, but, for example, based on a percentage of each purchase. Obviously there are both challenges and opportunities for advertisers. This underlines the importance of experimenting with this, so that you as an advertiser can be at the forefront of this development.
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Video advertising continues to grow We watch less and less traditional. The use of online video continues to grow at a pace. So you don’t have to be a visionary to realize that online video advertising is also benefiting from this change in consumer behaviour. Although Google still earns a large part of its money today from. The well-known search ads, the company now derives a significant part of its revenue growth from YouTube ads. The YouTube acquisition — for which they paid $1.65 billion at the time in 2016 — may have turned out to be the best acquisition in Google’s history. Google video search.