A material that is well written and presents relevant information for the user has a great chance of being shared on channels such as social networks or newsletters.
That is why we have tried to produce our posts with the aim of making them attractive and pleasant for the user, encouraging them to give them more scope in the same areas.
This is another great opportunity to get natural backlinks for your blog and attract new users. The traffic that comes to you from other websites can be tracked in the “Referral” section in the Google Analytics “Acquisition => Source/Medium” report.
As you can see, in February we had 13 thousand user sessions visiting us from other blogs and websites!
And when you make good content you find wonderful surprises.
A few weeks ago we had one of those, when our post on Culture in International Marketing was chosen as one of the best contents of the month of March by the Marketing Association of Spain . Great, isn’t it?
7. Topic Clusters
The Topic Clusters methodology was created a couple of years ago by Hubspot, a world-renowned company in Online Marketing.
The concept consists of a semantic structure that is put together to guide the architecture of the contents and pages of a website or blog with the aim of offering search engines a more logical tracking experience.
In other words, its objective is that the Australia Physiotherapist Email Lists content spaces are based on main themes that are broken down into related sub-themes, thus creating different “semantic orbits” within the website.
I give you an example from our blog to make it clearer. One of the main topics we explore is SEO, which is why we have a full length article on the concept. But in this area there are many other associated concepts, such as:
ads on Google;
Applying the Topic Cluster methodology, in this case,
Implies creating other specific content pages on those subtopics that I mentioned. So that when the google algorithm tracks each one. It understands that they revolve around a great main topic.
In technical terms, these connections are established by internal links. This means that in my main seo post , I should link to the child pages. I listed above. And the same in reverse, in each of these specific pages. There must be an internal link to the main page.
Establishing those two-way streets means that the main pages of. In conclusion, The blog are reinforced by several others. In conclusion, This is because an internal link conveys the idea that the linked content presents. Detailed information about the term in which the link is included. Which we call “Anchor text” or ” anchor text “.