Almost something completely different – just another marketing slogan, rather than an actual technology. This is how some SEO and digital marketing companies have even started pinning themselves as the new “artificial intelligence” solution. The runaway truck ramp? As with all industries, whenever there is a huge change in technology, there is a tendency for the guard to change. There are a number of highly skilled engineers starting to move into the SEO industry, and these more tech-savvy folks are starting to speak out. And, for every artificial intelligence misrepresentation, new artificial intelligence technologies
Are starting to go mainstream
And these aren’t your typical SEO tools and rank trackers. Competitive industries are now investing heavily in things like genetic algorithms, particle swarm optimization. And new approaches that allow advanced SEO teams to model exactly what RankBrain is trying to do in each search Macedonia Phone Number engine environment. At the forefront of these technologies is Scott Stouffer. Industry veteran and Carnegie Mellon alumnus. Founder and CTO of MarketBrew.com, who chose to create and patent a statistical search engine modeling tool, based on AI technologies, rather than pursuing a position at Google.
Now, 11 years after building his business
Stouffer said: There are a number of reasons why search engine modeling technology, after all these years, is becoming so sought after. For one thing, Google is constantly changing its algorithms, from one search query to the next. It doesn’t take a rocket scientist to know that this. Bode well for SEO tools that operate off of a static set of pre-programmed rules. On the other hand, these new search engine models can actually be used to statistically identify changes, to know the behavior and characteristics of each search engine environment. The patterns can then be used to examine.
Your ranking changed: was it on-page, off-page, or a mix of the two? Do an optimization on your site and relaunch the template. You can instantly see if this change will be statistically positive or negative. I asked Stouffer to give me a concrete example. Say you see a major change in rankings for a particular search result. These search engine modeling tools start with what Stouffer considers a “standard model”.