Whether you run an online or brick-and-mortar business, you need a digital marketing strategy. Without one, you’re giving up on converting anyone who shops or looks for products or services online.
Keep reading to learn how to create the right digital marketing strategy for your business.
What is a Digital Marketing Strategy?
A digital marketing strategy is a formulated digital marketing plan that helps businesses gain organizational success. It focuses mainly on the digital world and the tactics needed to drive revenue for a business. Focusing on the digital world is essential, especially in the ever-changing world of technology. Creating a strategy helps your business allocate resources for its digital marketing and reach customers across all digital channels.
A digital marketing strategy goes beyond basic marketing. You need to look at all appropriate digital channels and means of advertising across these channels. Markets can include social media networks, digital ads through YouTube channels, SEO, etc. The aim is to use digital marketing to reach your target market and achieve your business goals.
Why Is a Digital Marketing Strategy Important?
Creating a digital strategy is essential for marketers. Digital marketing campaigns and strategies will help you take advantage of the digital opportunities available to grow your business and help you retain your existing customers or client base.
A digital marketing strategy will help your business to:
- Research and build your buyer personas. You’ll be able to find out what your customers are searching for and what they are buying and attract leads.
- Identify your business and marketing goals and ensure that you use the digital marketing tools you need to reach your goals.
- Evaluate your digital channels and see whether you use your assets towards the proper marketing channels.
- Create a search engine optimization (SEO) audit and identify the tools you need for successful SEO.
- Ensure that your business monitors and reports on digital marketing campaign activity.
What Does A Digital Marketing Strategy Look Like?
A digital marketing strategy will look different for every business. However, The strategy for a business will depend on its specific goals. For example, are you a business-to-business channel (B2B) or a business-to-consumer channel (B2C)? You will have to assess which online channels you will need and what will be best for your business. Can your business goals be achieved through your online channels?
However, It’s likely a B2B company won’t need Iceland Phone Number a channel such as a Tikor page that targets a younger demographic but rather targets businesses via LinkedIn or Facebook Business. Your business goals will therefore be better achieved by using these alternative online channels.
Most digital marketing strategies will have three important aspects: owned media channels, paid media channels, and earned media channels. Owned media will be any media that your business has under its control, such as your websites, blogs, or even your podcasts. It’s all owned, controlled, and operated by you. Paid media is the content marketing that you will have to get from 3rd parties, such as paid social media ads and influencer marketing. Lastly, earned media is content that is exposure for your business. These will include testimonials and user-submitted reviews.
A digital marketing strategy will usually take a combination of these three elements to create a strategy that has multiple channels hence multiple chances of brand exposure and success for your business.
What Is The Difference Between A Marketing Strategy And A Marketing Campaign?
A marketing strategy especially focuses on your business goals concerning marketing and the steps needed to achieve these goals. These include specific marketing tactics and timelines that need to be created to achieve marketing goals.
Digital marketing campaigns involve the execution of these marketing goals. Without a proper digital marketing strategy, your digital marketing efforts about digital marketing campaigns will fail. Campaigns need a specific guideline and strategy to work, for example, a marketing strategy will direct campaigns towards the right digital channels, target audience, and other factors needed for effective marketing.
Steps to Create a Digital Marketing Plan
However, As mentioned, creating a digital marketing strategy can help you to grow your brand. Every strategy however starts with a plan. You need to explore different areas of your brand before mapping out a digital marketing strategy that works for you. Don’t know where to start? Here are some tips to create a good digital marketing strategy for your business:
Know Your Ideal Customer
Before you can create the perfect digital marketing strategy, you need to learn about your ideal customer. Knowing who your customers are can help you target your marketing materials to certain groups. Elements to consider include