The Importance Of A Content


Calendar for social media and learn how to create it. Impulse Impulse Expertos en Inbound Marketing For any marketing strategy to be effective, it must be organized, and one of the ways to achieve this is by developing a good content calendar. This tool will help you plan coherent actions, aligned with the objectives of your strategy; and will maintain a constant flow of content on the different social channels. In addition, it will help you optimize work coordination and increase your productivity, since working against the clock sometimes leads to blocking of ideas.

Do you know how to use Facebook Live to make your business go viral? Define the objective of the campaign and the audience To start putting Japan WhatsApp Number List a content calendar, you must first have the objective of your campaign well defined ; if it will be monthly, quarterly, etc. What I mean is that you should focus on your goal, in order to define the objectives of each post. For example, promote a talk, get more traffic to your website, position the brand on networks, etc.

Another Important Point Is To Identify

which audience you are going to target, this part is crucial for the strategy since once you know your buyer persona , you will be able to define the tone of communication, the formats and the channels that you will use to reach it. arm-calendar-of-contents-objectives.png 2. Define the posting frequency per day Once you have defined point one, you will have to determine the days and times that your posts will be published. This scheme will allow the entire team to organize their tasks, avoiding the crossing or delay of content.


Also keep in mind what are the hours in which your audience connects and what are the days when it is better to present an offer or motivating phrase. In case you address managers, remember that the space they have to read publications is during the mornings on the way to work and after 6. However, this will be different if your audience is a university student. In this example I have determined that Mondays twice a day and Tuesdays only once.

Identify Important Dates

A point in favor of your content calendar is to be clear about. The important dates that are related to your brand, in order to include them in your publications. For example, if your business is gastronomy, you should take into account the date of the International Chef’s Day. Most posts around an annual event occur over a 26-day period. Typically, ¾ of those 26 posting days are before an event and ¼ after an event.

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