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About the respondents 39% is between 18 and 34 years, 49% between 35 and 54 and 12% is 55 years or older. With regard to China Phone Number the roles: 52% are marketing and communication employees, 16% director and 14% marketer. 7% are social media marketer, 7% content employee, 5% ‘other’. The respondents China Phone Number are nicely distribut across the various sectors, with the exceptions being communication and business services. In terms of responsibility, 56% say they are ultimately responsible for social media activities China Phone Number and results. 38% is co-responsible.
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Hell yes! 40% works on the basis China Phone Number of an annual strategy. And 20% view it every six months. Market research Frank watching and Aftereffect on the use of a social media strategy. Business social media at the forefront LinkedIn is most often us for communication and China Phone Number marketing purposes (92%), followed by Facebook (86%) and Instagram (84%). TikTok (7%) and Snapchat (2%) are hardly us. Incidentally, these channels are often used by organizations where younger marketing communication professionals work, in the 18-34 age group. Outcome of China Phone Number social media benchmark study: business use.