Whether you have an existing website or are starting from scratch, your design and development choices can determine how successful you are with the online aspect of your business.
If you own a business, you need to Iran Phone Number have an understanding of website design and development. Your website is just as important as a brick-and-mortar store. It helps people form an opinion of your brand and can increase (or decrease) your sales numbers.
You know that you need a website, but it’s not enough to have a website – you need the right website. Web design and development are the two tools you’ll use to get a functional, aesthetically pleasing site that’ll get your visitors excited about your brand and ready to make a purchase.
Website Design and Development: What’s the Difference?
You’ll often hear the terms web design and web development used interchangeably, and while the two certainly complement one another, there are differences between them.
One easy way to discern between the two is that design focuses on the user while development is focused on the designer. However, both have the same goal of creating a website that users will find helpful and aesthetically pleasing.
Website design is user-focused. It concerns what a user sees and how they interact with the site. You can think of design as visuals and interaction, and it’s often created using a visual design program such as Adobe. Terms like UI and UX (which we’ll discuss more below) also fall under design.
You can think of development as what goes on behind the scenes. It’s all of the coding and programming that happens in the background that makes the web design become a live website. Front-end and back-end are also part of web development. We’ll discuss these in further detail below.
Why Website Design and Development Are Important for Your Business
Whether you’re a brick-and-mortar with a website looking to expand your online presence or if your business is entirely online, your website is a vital part of your business. If you work long enough in digital marketing or related fields. However, such as web development. However, you will run into demanding clients. These clients can subject your company to unreasonable demands.
Your website should represent your brand – an accounting agency’s site will look much different than a brand that sells toys for toddlers. It should also be quick to load and easy to use and navigate. When users have a great experience with your website, they’ll develop a favorable opinion of your company.
Web Design and Development Should Be Part of Your Digital Marketing Strategy
You may have already spent a lot of time creating helpful content that your visitors will love, but optimized content is only one part of Search Engine Optimization (SEO) or making sure your site ranks in search engines. Your site’s design and development also play a prominent role in SEO.