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The worst place to put your blog – for SEO and analytics – is on a separate website, a separate domain. In fact, says Andy, never launch a website on a separate domain. When people connect to a separate domain, your main site’s domain authority is diluted. Unlike some tools, it also lets you email team members directly from the interface. Additional features include image tagging and time and expense tracking. Leaders can remove irrelevant features to simplify things. Each user has their own task list. Workzone also offers the familiar ability to leave comments on tasks. Setting up an occasional meeting is important, especially for large projects that require the work of all team members.

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What about analytical design? That’s what Andy Crestodina thinks. Andy – who has provided web strategy and advice to over a thousand businesses and authored Content Chemistry. United-kingdom Phone Number The Illustrated Handbook for Content Marketing – encourages all businesses to consider analytics when designing or redesigning a website. To set up a blog to get the most out of analytics, choose a URL structure carefully. Your URL is the backbone of your site. Andy says, “URL structure has everything to do with the quality of the crawl. It also has a big impact on search engine friendliness. ”

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Just as your blog’s URL structure determines the value you can get from your analytics, so does how you structure your web pages. Andy notes that web pages, unlike blog posts, are generally about a company’s products and services. People who search for content about your products and services are more likely than blog readers to consider a purchase. Encourage innovation and recommendations. Organize meetings to meet this specific need. If your talent doesn’t feel involved in the process, morale will suffer and innovation will stagnate. By addressing your team, your tools, and your structure, you have a solid foundation to help your content marketing team take the leap.

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