Now that you know the advantages of promoting customer engagement. And the importance of taking this metric into account. It is time to explore those actions and tactics that make. Up a strategy capable of increasing customer engagement.
Specifically, to increase this indicator, we recommend that you go through these 4 key steps:
1. Analyze your customer data and foster personalized experiences
Any strategy aimed at improving marketing. Begins with understanding the target audience.
In this case, the target audience is not the consumers of your niche that you want to capture. But those clients that you have already won with. Effort and that you cannot afford to lose.
Take advantage of the information you already have about your consumers. To clarify what their profile is like and, above all, how they. Perceive your company, the products or services and the commercial process in general.
Detect friction points and solve them
As we mentioned a few lines ago, the Marketing Directors Email Lists customer experience is directly related to customer engagement.
For this reason, a strategy focused on improving this metric must incorporate. Actions that optimize the customer experience and this is where the points of friction come into play.
These points are all those stages, phases and aspects of the customer’s interaction. With a brand and its products or services that are not entirely satisfactory. And that, therefore, generate annoyance, dislike and nonconformity.
That is why detecting what these negative factors are and taking action. On the matter is key to fostering a solid and sustainable connection with customers.
To do this you need, first of all, to be clear about all the points of contact that. A user has with your company, and then take advantage of. Evaluating the customer’s perception in general and detect critical aspects.
Produce and disseminate content aimed at captivating
“Marketing is no longer a question of what you know how to produce, but of what stories you know how to tell” .
These wise words from seth godin, one of the masterminds of modern. Marketing , are highly relevant in the field of customer engagement.
And it is that this aspect is so deep and complex that it not only requires a good user experience.
If what you are looking for is to generate a sustainable relationship. You have to go a step further and use actions to captivate him.
It is there, when thinking about ways to captivate people. That stories and content marketing in general emerge as powerful allies.
In addition to evoking feelings, persuading and “Falling in love” with the customer. Making them perceive that your brand is special and unique. Content is a way of demonstrating mutual commitment, the key element of engagement.