You started to understand the importance of the buyer persona, right? Therefore, below we will detail how they can be used in marketing, including with the help of the target audience.
Know your audience better
The target audience can be the first step in defining the group of consumers. That your brand wants to communicate with. Therefore, you can deepen the knowledge about them with the buyer person.
Returning to the example of the university entrance exam campaign. The audience is made up of students, but apart from that. Do you know what their daily life is like, what doubts go through their minds, what are their dreams?
Understand the value of your product to the public
Buyer personas seek to describe the routine of a lead with a focus on their anxieties., doubts, needs and desires related to the Chief and VP of Training Email Lists company’s value proposition .
A high school student, for example, is full of doubts about what profession. To follow and, at the same time, attending college is his great dream.
The entrance exam (which is the product in question) is a difficult step and, in turn, represents the way to achieve it.
There is a space that the product occupies in the customer’s life. The value it has for him. Therefore, the buyer persona helps to perceive. New ways in which the brand can be useful to its target audience.
Define communication channels with the public
The buyer persona also discovers the channels that your target audience uses the most to get information, talk to friends and interact with brands .
It is in these channels, then, that you must be present to communicate with buyer personas.
Establish content marketing guidelines
People play a key role in content marketing. They raise the main doubts and needs of the public. And each personal question can become an agenda for blog or social media posts.
Therefore, content seeks to resolve these anxieties throughout the buying journey and drive consumers from the top to the bottom of the sales funnel.