Everything to keep the customer Romania Phone Number and healthy. And is sales always done by a salesperson who drives the car to his customers? Certainly not. It is precisely in a period of uncertainty that it is Romania Phone Number to implement change. Such as an inside sales model or accelerated e-commerce transformation. Sellers must advise, provide service and collect information The changed role of advertising For many companies it is tempting to significantly reduce the advertising budget in times of shortages. Something you can’t sell needs no attention, is the thought. Kotler Romania Phone Number 4 alternatives for cutting the advertising budget.
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Shift the advertising budget to products. That are Romania Phone Number abundantly available This is an obvious response, but risky. Often the products that are still available in abundance Romania Phone Number at the end of their life cycle or have low margins. Advertising on these products certainly does not always result in an increase in sales. 2. Shift the advertising budget to products that have just been and are still at the beginning of their product lifecycle Products that still need intensive promotion to generate market awareness and interest. It is expected that the Romania Phone Number in times of shortage will then be repaid more quickly in times of abundance.
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Shift the advertising budget Romania Phone Number advertising. Teach the customer to use the product more economically or more sustainably. This form of advertising can lower the demand for scarce products, reduce the negative effects of less scarce products and build goodwill with the public. This does Romania Phone Number nuance and sincerity. This form of advertising can quickly be as a marketing ploy to polish the image. As is the case with ‘ greenwashing ‘. 4. Sponsor messages to Romania Phone Number the company against all forms of criticism imaginable During the oil crisis, some oil companies ran full-page advertisements explaining that they needed their generous profits to invest in new oil fields and refineries.