Why is Being Data Driven Essential for Marketing in the 21st Century?

Today more than ever it is a fact that data is the most valuable resource in marketing. Still, 87% of marketers think that data is the least used asset in their organizations.

However, the information age is here to stay.

And with certainty, the use of data will increase given the increasing quantity and quality of data. Thus, businesses that implement data driven marketing strategies avoid:

Make decisions based on assumptions, not realities;
Offer a user experience with low levels of customization;
Invest in marketing actions that do not bring the expected results;
Miss growth opportunities;
Build low-value relationships with customers.

5 Advantages of Data Driven Marketing for Companies

We have already seen that today it is possible to quantify and analyze consumer behavior from Big Data. But what does that mean for business?

Below we list 5 great benefits of Data Driven Marketing.

1. Maximize return on investment
By understanding the Chairman Email Lists needs and pains of your Buyer Persona , you can plan and execute more focused marketing actions. This will prevent you from wasting your resources on actions that do not have a strategic basis.

Consequently, by making efficient use of your resources, you optimize your results and earn a higher ROI .

And it is that having a solid base to objectively identify the strengths and weaknesses of your strategy, allows you to make the necessary adjustments to reach your customers at the right time and with the right message.

2. Identify the right content to get more visibility

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Regarding the correct message, the data also shows you what your most visited content is and what your most effective channels are.

Using this information, you will be able to find a pattern in the messages that are most interesting and valuable to your customers.

With this, you can direct your entire Content Marketing strategy towards the topics of their interest and distribute them on the channels chosen by your users to expand their reach and attract new audiences.

Data Driven Marketing, together with Content Marketing and SEO , allows you to have a clearer view of the types of content preferred by your users (blog posts, infographics, ebooks, video, interactive content ), relevant topics, and even , the ideal publication frequency.

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