This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and we hope all of you out there—our readers, partners and clients—look forward to it, too.
We hope everybody who comes Lebanon Phone Number across this post as we close out 2021 is doing well. It’s been a tough two years, but we must emerge from the pandemic stronger for having gone through the collective experience. We sincerely wish you and your families a joyous and healthy holiday season.
If you’re brand new to the WSI blog, we publish a set of digital marketing predictions every December. As mentioned, we’ve been doing this since 2014 (check out our posts from 2015, 2016, 2017, 2018, 2019, 2020 and 2021).
Here’s the grading legend we created for the original post way back in 2014:
- Oracle (+2) – when we’re so right, it’s like we channelled that lovely lady from The Matrix
- Oracle In-Training (+1) – we didn’t quite see the whole picture, but hey, we still saw the future
- Clear As Mud (0) – we weren’t right, but we weren’t wrong, either
- Just A Bit Outside (-1) – we tried to paint the corner of the plate, but the ump didn’t give us the call
- Swing And A Miss (-2) – like a batter who expects fastball and gets a curve, we weren’t close
As always, before we jump into the predictions, we grade ourselves on last year’s batch. Here’s what we predicted would happen in 2021:
#1: Sales Will Continue to Skew Further Toward eCommerce
We said we felt a bit sheepish Lebanon Phone Number making this prediction—and we still kind of do—but we’ll start off with a win and award ourselves the full two points.
After a slight dip in global eCommerce sales near the beginning of the pandemic, the second half of 2020 saw eCommerce growth soar to new heights. eCommerce sales increased by 25% (international sellers) and 43% (domestic sellers), and sales in all markets exceeded previous Christmas season highs by 5% (international sellers) and 18% (domestic sellers).
#2: The Workforce Will Remain as Remote and Digital As Possible
Another two points for us—we’re off to a fantastic start!
In all seriousness, though, this one was easy to predict. We figured that even though vaccines and other factors would make our lives a little easier than in 2020, there would be no mass return to work. And we were right.
45% of respondents to Buffer’s State of Remote Work in 2021 survey said they were still working remotely as a result of COVID-19. However, in the same survey, only 16% said they know for sure their company isn’t permanently allowing work from home, and over 96% said they would like to work remotely, at least some of the time, for the rest of their careers.
Remote work is here to stay, and as a digital company, we’re just fine with that!
#3: Communication—Both Internal and External—Will Matter More Than Ever, And Improve
Well, this is a tough one to grade, but we’re going to take one point. Here’s why:
We definitely think communication in the workplace mattered more than ever in 2021 (and it will continue to be extremely important in this age of remote work). However, based on our findings, we were probably a little early in suggesting communication at work would improve. With all the remote work, it’s clear there’s still a learning curve for the digital workforce.